bs777 Privacy Policy

1. About This Policy

This Privacy Policy applies to all personal data processed by the operator of the bs777 platform ("bs777", "we", "us", or "our") in connection with the website located at bs777.bid and any associated services, including the sportsbook, live casino, slots, and customer support functions.

This Policy is incorporated by reference into the bs777 Terms & Conditions. By registering a Member account or using the bs777 Platform in any manner, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

We are committed to handling your personal data with transparency, integrity, and in compliance with applicable data protection laws and the requirements imposed by our international gaming authority licence.

2. Data We Collect

bs777 collects the following categories of personal data from Members and Platform visitors:

bs777 does not intentionally collect special category data (such as health data, racial or ethnic origin, or political opinions) unless specifically required by applicable law or regulatory obligation.

3. How We Collect Data

3.1 Directly from You

The majority of personal data bs777 holds is provided directly by you during the account registration process, identity verification, deposit and withdrawal transactions, and your communications with our support team via live chat or email.

3.2 Automatically

When you access the bs777 Platform, we automatically collect certain technical data through cookies, server logs, and similar technologies. This includes your IP address, device type, browser, session duration, pages visited, and in-platform navigation behaviour. This data is used for security monitoring, fraud detection, and Platform performance optimisation.

3.3 From Third Parties

In limited circumstances, bs777 may receive personal data from third-party identity verification service providers (for KYC purposes), payment processors, and fraud prevention agencies. All such third parties are contractually bound to handle your data in accordance with applicable privacy standards.

4. Purposes of Processing

bs777 processes your personal data for the following purposes:

• Account Management: Creating, maintaining, and securing your bs777 Member account;
• Identity Verification (KYC): Complying with age verification (21+) and anti-money laundering requirements mandated by our gaming licence;
• Payment Processing: Facilitating MYR deposits, withdrawals, and transaction records in connection with your account activity;
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, cheating, and unauthorised account access;
• Regulatory Compliance: Meeting obligations under our international gaming authority licence, including record-keeping, reporting, and audit requirements;
• Customer Support: Responding to your enquiries, resolving disputes, and providing ongoing account assistance;
• Platform Improvement: Analysing aggregated usage data to improve the functionality, design, and content of the bs777 Platform;
• Responsible Gaming: Monitoring gaming behaviour to identify potential problem gambling indicators and administer player protection tools;
• Marketing Communications: Sending promotional offers, event notifications, and platform updates where you have provided explicit consent to receive such communications.

5. Legal Basis for Processing

bs777 processes personal data on one or more of the following legal bases:

• Contractual Necessity: Processing required to perform the Member agreement — including account registration, payment processing, and provision of gaming services;
• Legal Obligation: Processing required to comply with applicable laws, gaming regulations, and AML/KYC obligations;
• Legitimate Interests: Processing for fraud prevention, security, IT infrastructure management, and Platform analytics, where such interests are not overridden by your data protection rights;
• Consent: Processing for direct marketing communications, where you have provided clear and specific consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. Sharing Your Data

bs777 does not sell, rent, or trade your personal data to unaffiliated third parties. We may share your data with the following categories of recipients, only to the extent necessary and under binding confidentiality obligations:

• Payment Service Providers: MYR payment processors and e-wallet operators (including Touch n Go, Boost, GrabPay, and bank transfer facilitators) for transaction processing;
• KYC & Identity Verification Providers: Licensed third-party identity verification services that assist bs777 in fulfilling its age verification and AML obligations;
• IT Service Providers: Cloud hosting, cybersecurity, and software service providers who process data on our behalf under data processing agreements;
• Game Content Providers: Third-party game developers and live studio providers whose games are integrated into the bs777 Platform may receive session and wager data as required for game operation and audit;
• Regulatory and Law Enforcement Authorities: Where required by law, court order, or gaming regulatory obligation, bs777 may disclose Member data to competent authorities;
• Professional Advisors: Legal counsel, auditors, and compliance consultants, where disclosure is necessary for the exercise or defence of legal claims.

7. Cookies & Tracking Technologies

The bs777 Platform uses cookies and similar tracking technologies to operate core platform functions, maintain session state, and analyse user behaviour. The categories of cookies used are:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication tokens and security cookies. They cannot be disabled without breaking core functionality.
• Functional Cookies: Store your preferences such as language settings, odds format, and responsible gaming tool configurations.
• Analytics Cookies: Collect anonymised usage data to help bs777 understand how Members interact with the Platform and identify areas for improvement. No personally identifiable information is included in analytics aggregations.
• Security Cookies: Used for fraud detection, bot identification, and to flag suspicious login behaviour.

You may adjust your browser settings to refuse non-essential cookies. Note that disabling certain cookies may limit Platform functionality. bs777 does not use third-party advertising or behavioural targeting cookies.

8. Data Retention

bs777 retains personal data only for as long as necessary for the purposes for which it was collected, and in compliance with applicable regulatory retention obligations. As a general guide:

• Active Account Data: Retained for the duration of your bs777 membership plus a period of five (5) years following account closure, as required by AML and gaming authority recordkeeping obligations;
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, in compliance with financial recordkeeping requirements;
• KYC Documentation: Retained for five (5) years following account closure or the completion of the relevant transaction;
• Support Communications: Retained for up to three (3) years for quality assurance and dispute resolution purposes;
• Technical and Log Data: Retained for up to twelve (12) months for security and fraud detection purposes.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

9. Security Measures

bs777 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These include:

• TLS 1.3 encryption for all data in transit between your browser and bs777 servers;
• Encryption at rest for sensitive data fields including identity documents and financial information;
• Role-based access controls ensuring that personal data is accessible only to authorised bs777 personnel with a legitimate operational need;
• Intrusion detection systems and real-time security monitoring;
• Regular penetration testing and security audits of the bs777 Platform infrastructure;
• Two-factor authentication options for Member accounts to mitigate credential compromise risk.

While bs777 takes all reasonable steps to protect your data, no method of electronic transmission or storage is 100% secure. We encourage Members to use strong, unique passwords and to enable two-factor authentication on their bs777 account.

10. Your Rights

Subject to applicable law and regulatory limitations, you have the following rights in relation to your personal data held by bs777:

• Right of Access: Request a copy of the personal data bs777 holds about you;
• Right to Rectification: Request correction of inaccurate or incomplete personal data;
• Right to Erasure: Request deletion of your personal data, subject to overriding legal and regulatory retention obligations;
• Right to Restrict Processing: Request that bs777 limits the processing of your data in certain circumstances;
• Right to Data Portability: Request a structured, machine-readable copy of your personal data where processing is based on consent or contract;
• Right to Object: Object to processing based on legitimate interests, including direct marketing;
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time without affecting prior processing.

To exercise any of the above rights, contact the bs777 support team via live chat or at [email protected]. We will respond within thirty (30) calendar days. Identity verification may be required before processing any data subject request.

11. Children & Minors

The bs777 Platform is strictly restricted to individuals aged 21 years and above. bs777 does not knowingly collect personal data from persons under the age of 21. If bs777 becomes aware that personal data has been collected from a minor, that data will be deleted and the associated account will be closed immediately.

If you believe a person under 21 has registered an account on bs777, please contact our support team immediately via live chat so that appropriate action can be taken.

12. Third-Party Links

The bs777 Platform does not contain links to third-party websites unrelated to platform operations. Where third-party game content is displayed within the bs777 Platform environment, those providers operate under contracts that require compliance with data protection standards consistent with this Policy. bs777 is not responsible for the privacy practices of external platforms accessed independently by Members.

13. Policy Updates

bs777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or Platform functionality. The revised Policy will be published on this page with an updated "Last updated" date. Where changes are material, we will notify Members via the Platform or by email to their registered address.

Continued use of the bs777 Platform following publication of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not agree with the updated Policy, you should cease using the Platform and contact us to request account closure.

14. Contact Us

For any questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data by bs777, please contact us through the following channels:

• Live Chat: Available 24/7 directly on the bs777 Platform
• Email: [email protected] (plain text — not a clickable link)
• Support Hours: Malaysia Time (MYT, UTC+8), 24 hours a day, 7 days a week

This Privacy Policy was last updated on 12 June 2026. In the event of any conflict between a translated version and this English version, the English version shall govern.